Breast milk is the first and the best food for babies. Therefore, breastfeeding clothes are our most important product.


Our baby clothes are suitable from newborns to one year babies. Several products are also available for premature babies. Many products are double-sized.


Looking for a blanket for a stroller or a bed? We have both!


We offer sets of good-looking gift boxes for mother to be as well as gift cards.

Reasons to buy


Breastfeeding is considerably more comfortable and faster when it is carried out in special clothing – using a nursing bra, nursing blouse or a nursing dress. Breastfeeding in nursing clothes is more secure and delicate…

Extended period of use

Several of our products have been designed so that they could also be used after you have finished nursing. Even more so, a number of baby bodysuits and trousers can be used for longer…

High-quality fabrics

Only high-quality fabrics are good enough for the sensitive skin of a nursing mother or the tender skin of a newborn child. Our main material is cotton…

Designed and manufactured in EU

All Helg products have been designed and manufactured in Estonia. This is how we guarantee the considerably higher quality of our products and assure that our products are made ethically and fairly…


23 Aug 2019
What clothes to prefer for a newborn baby?
Many new parents face the dilemma what kind of clothes should a newborn baby wear. As an experienced parent ...
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25 Jun 2019
Why and how to use a baby blanket?
Baby blankets have many features. Blankets can be used both at home and outside the home. For example, double ...
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16 Apr 2019
When your baby is coming early
Preterm labor can be very stressful for all family. There are so many things at once to worry about! ...
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16 Apr 2019
Gifts to mother to be
Are you familiar with a situation where  you need a gift for mother to be, but there are no ...
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